Marc Spiegler’s Crash Course: Navigating the Rapidly Evolving Global Art Market
Marc Spiegler, influential former director of Art Basel, is launching a course designed to help participants quickly master the complexities and career opportunities of the modern art industry.
Marc Spiegler, the influential former director of Art Basel, has announced a fast-paced online program titled “Understanding Today’s Art World,” aiming to equip newcomers and professionals from other fields with the skills to navigate a rapidly transforming sector. Offered through Art Market Minds-The Academy, the course begins on February 4 and costs £750—a sum that reflects Spiegler’s belief in the “professionalization of the field,” as art now overlaps with luxury, finance, and tech.
Spiegler’s global tastemaker status, earned over 15 years steering Art Basel’s international expansion, frames this new venture as a “real-world” crash course. The curriculum dives into market mechanics, gallery operations, and cultural strategy, culminating in project pitches that replicate current industry pressures. According to Spiegler, “If you’re serious about breaking in or moving up, you’d better understand how everything fits together.”
His stance reflects an urgent call for deeper expertise. One of Spiegler’s ex-students, for example, went on to run Art Basel’s online viewing rooms, highlighting the immediate impact of mastering such knowledge. With enrollment open now, the message is clear: there’s no time to waste. As the art world rushes to embrace new markets and innovations, Spiegler’s course offers an inside track for those determined to keep pace—and avoid getting left behind.
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