What’s Driving the New Generation of Collectors?

Millennials are transforming the art market with their fresh approach to collecting. How these young collectors are blending passion with smart investments?

A young collector admires contemporary art in a gallery, reflecting the millennial-driven transformation of the art world.
Millennials are transforming the art world by embracing contemporary and digital art, leveraging social media for discovery and connection, and prioritizing sustainability and social impact in their collections. Photo by Gilber Franco.

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